Drivers, irons, wedges, putters — what the pros wield and what trickles down.
The Low-Stinger Revival: Inside Ping’s Rapture Driving Iron Gambit
By pairing thin 455 Carpenter steel with heavy rear tungsten, Ping’s tour-seeded utility iron takes direct aim at ballooning fairway woods.
The Woodwork Revolution: Inside Srixon’s Radical ZXi RKT Overhaul
By binning its legacy metalwood blueprints for the ZXi RKT line, Srixon scores immediate major validation while reshaping the modern driver arms race.
The Anti-Obsolescence Play: Behind the Mizuno Pro S-4 Cavity Back
By anchoring its Signature series to a multi-year lifecycle, Mizuno delivers a forgiving players' cavity back that refuses to chase the annual retail churn.
The Cavity-Back Covenant: Inside Mizuno’s Pro S-4 Strategy
With the new Pro S-4 cavity back, Mizuno expands its Signature lineup while pushing back against the relentless churn of annual release cycles.
The $329 Counterpunch: Inside Takomo’s Ignis D2 Driver Ambush
With the Ignis D2, direct-to-consumer upstart Takomo delivers head adjustability and clean engineering at nearly half the price of legacy metalwoods.
The Weight Shift: Inside TaylorMade’s Qi4D Max Driver Evolution
TaylorMade unveils shiftable weight architecture in the Qi4D Max, targeting dynamic delivery and maximum stability.
The Cavity Back Manifesto: Inside Mizuno’s Pro S-4 and the Multi-Year Gamble
By resisting the industry's relentless annual churn, Mizuno’s Pro S-4 expands the Signature line with a playable forged design built to endure.
The Counter-Steer: Why Guerin Rife is Betting Against Golf’s Zero-Torque Revolution
While the equipment market rushes to eliminate face twist entirely, Evnroll's new EZPZ putter engineers a localized rebellion by introducing reverse-torque.
Stand bags, staff bags, push carts, and the logistics of getting 14 clubs to the first tee.
What's in the bag on the PGA, LIV, and DP World Tour.
The Blank Check Bounces: Sergio Garcia, Kooyonga, and the Unraveling of LIV Golf's Mega-Contracts
As the breakaway circuit navigates high-stakes bankruptcy disclosures and a looming BC Partners deadline, foundational stars and host venues are desperately scrambling for the exit doors.
The Medinah Crucible: Inside the 7,548-Yard Presidents Cup Gauntlet
Medinah’s muscular Course No. 3 laid down a brutal 70-par blueprint in the pursuit of 15.5 points.
The Unsigned Corridor: Why Rahm and Niemann Are Keeping LIV on Hold
With Jon Rahm leaving his future open and Joaquin Niemann remaining unsigned for next season, LIV Golf faces an uneasy roster holding pattern.
The Valderrama Hesitation: Inside LIV’s Survival Scramble and the European Refuge
As Scott O’Neil pitches a rebooted ‘LIV 2.0’ to wary investors, Sotogrande’s crown jewel quietly assesses an exit ramp back to the DP World Tour.
The Peninsula Prescription: Zach Johnson’s Pure Statement at Pebble
Trading brute force for Monterey precision, the two-time major champion secures top honours at the PURE Insurance Championship.
The $9 Million Interception: What J.J. Spaun’s Surrey Takeover Cost the European Elite
By conquering Wentworth's 7,267-yard West Course, J.J. Spaun denied Rory McIlroy and dethroned Alex Noren to claim the DP World Tour’s crown jewel.
The Surrey Raid: What J.J. Spaun’s Wentworth Statement Means for Transatlantic Golf
An American unseating the European establishment across 7,267 yards of Surrey woodland confirms a stark reality for the DP World Tour’s flagship showpiece.
Twin 61s and Zero Margin: Inside Ben James’s Relentless Chase at Walnut Cove
A closing 10-under-par barrage forced Jacob Bridgeman to match perfection stroke for stroke in Arden.