Stories by Eliza Marchetti
Fairway Commitments: Inside Lando Norris’s Long-Term McLaren Play and Pro-Am Cameo
With his McLaren future secured through 2030, Lando Norris brings his trademark levity to the BMW PGA Championship Pro-Am.
The Electric Succession: Andretti Hands Formula E Reins to Campbell Hobson
Roger Griffiths moves to a senior advisory role as Campbell Hobson steps up to lead Andretti Global's electric single-seater outfit.
The Reserve Call: Peugeot Hands Alex Quinn His 2027 WEC Race Seat
After logging crucial development mileage as test driver, the British talent steps into Peugeot's top-tier endurance roster.
The Long Game: Corvette Racing Locks Down Its GTD Pro Future
Pratt Miller commits early to a two-car factory assault for 2027, securing stability in IMSA’s most combative sports car category.
The 1 A.M. Dinner: Inside Formula 1’s Nocturnal Singapore Illusion
To conquer the floodlights and equatorial heat of Marina Bay, drivers abandon local time entirely in favor of an upside-down European rhythm.
The Ghost in the Grid: Why Verstappen Is Demanding Answers on F1’s Software Stalls
After glitches in starting software left drivers idling on the grid, the reigning champion insists Formula 1 cannot afford digital amateurism.
The Portfolio at 200 MPH: Inside Edward Jones’s Transatlantic Racing Play
By locking in Scott Dixon’s Indy 500 effort and signing on with McLaren Racing, the wealth management heavyweight is playing both sides of open-wheel racing.
The Road Atlanta Double: Inside Maxson and Cirone’s Petit Le Mans Statement
Tyler Maxson and Cirone turned practice pace into decisive Porsche Carrera Cup North America victories as the title fight peaked at Road Atlanta.
The High-Yield Grid: Inside McLaren’s High-Finance Commercial Offensive
With Edward Jones signing on for private wealth management and Mastercard securing title partnership, Woking's commercial machine is operating at full throttle.
Family Business: Marcus and Hampus Ericsson Team Up for the Indianapolis 8 Hour
The 2022 Indianapolis 500 winner joins forces with his younger brother in a Random Vandals Racing BMW at the Brickyard.
The Baku Margin: How Russell Snapped the Drought by 196 Milliseconds
Holding off Max Verstappen by less than two tenths in Azerbaijan, George Russell narrowed the intra-team gap to Kimi Antonelli and set up a late-season title showdown.
The High-Net-Worth Grid: Inside McLaren’s Transatlantic Wealth Play
McLaren Racing signs a multi-year partnership with Edward Jones across Formula 1 and IndyCar, opening a fresh commercial front in North American motorsport.
The 2027 Grid Freeze: Inside Formula 1’s High-Stakes Contract Reckoning
With technical regulations resetting the pecking order, the long-term contractual fates of Max Verstappen and Lewis Hamilton are already dictating the sport's future market.
The Midway Detonation: Inside the 330-MPH Countdown Crunch in Madison
As the NHRA reaches the pivotal midpoint of its postseason Countdown, the 15th annual Midwest Nationals brings 330-mph nitro drama and 75 years of heritage to World Wide Technology Raceway.
The Cadillac Litmus Test: Justin Rose Takes Woking Engineering Under Live Fire
After a year of prototype testing, Justin Rose unleashes McLaren Golf's bespoke irons on the PGA Tour with a second major firmly in his sights.
The Woking Tolerances: Justin Rose’s High-Stakes Bet on Grand Prix Metallurgy
As Justin Rose prepares to bag McLaren Golf hardware at the Cadillac Championship, the former U.S. Open champion explains how a year of wind-tunnel-level engineering could deliver his second major.
Beyond Wentworth: Justin Rose Takes McLaren’s Prototype Irons to the PGA Tour
After months of secretive engineering collaboration and a Wentworth showcase alongside Zak Brown and Lando Norris, Justin Rose is putting McLaren Golf straight into PGA Tour competition.
Woking on the West Course: Inside McLaren’s High-Stakes Wentworth Incursion
With Lando Norris on the tee box and Justin Rose fielding prototype irons, McLaren’s engineering footprint lands squarely on the fairways of Virginia Water.
West Course Throttle: Lando Norris and Zak Brown Bring McLaren Heat to Wentworth
Ahead of the BMW PGA Championship, Formula 1’s standout tandem swaps high-downforce machinery for Wentworth’s tree-lined fairways.
Green Ambition: Aston Martin Backs Ella Lähdemaa for the 2026 Grid
Aston Martin confirms Ella Lähdemaa for its 2026 F1 Academy assault as the all-female junior championship tightens its ranks.
Full Throttle, Soft Hands: Norris and Koepka Cross Wires in Myrtle Beach
McLaren’s front-runner steps out of the cockpit to trade lines and turf with five-time major champion Brooks Koepka.
Papaya on the Fairway: Justin Rose Becomes the Inaugural Face of McLaren Golf
Woking plants its flag on the fairways by signing former US Open champion Justin Rose as McLaren Golf's first brand ambassador.
The Brutalist’s Ghost: Ghost Gray and the New Curated Paddock
From the fairways of the Hamptons to the driveways of Calabasas, the intersection of automotive design and high-end real estate has entered a new era of monochromatic precision.
The Dundee Drift: Why Scotland’s Prestige Market is More Than Just a Caddie Service
Beyond the traditional golf tour chauffeur, a new appetite for high-performance supercars and boutique real estate is reshaping the Tayside landscape.
Carbon Fiber Caddies and the $70 Million Swing
As F1 stars like Lando Norris trade apexes for albatrosses, McLaren and Aston Martin are pivoting their lifestyle playbooks to dominate the fairway.
The Woking Fairway: McLaren’s Carbon-Fiber Pivot
As the W1 hypercar dominates Monterey Car Week, McLaren is trading apexes for albatrosses in a $70 million lifestyle play.
Woking’s New Green Jacket: The Carbon Fiber Caddy Revolution
As the McLaren W1 attempts to escape the shadow of the P1 at Monterey, Zak Brown’s paddock is increasingly trading tire warmers for Vessel golf bags.
Lotus and the Long Game: From Financial Brink to a Hybrid Esprit Renaissance
Decades after the Elise saved Hethel from ruin, Lotus is doubling down on a multi-powertrain future with a new hybrid V-6 Esprit.
Carbon Fiber Caddies: The Paddock’s Pivot to the Pin
As McLaren and Vessel redefine luxury carry, the H.R. Owen Invitational proves the modern fairway is becoming the secondary F1 paddock.
The H.R. Owen Invitation: Where Ferrari V12s Meet the Fairway
As the luxury automotive group returns for its annual August golf invitational, the line between high-performance engineering and high-stakes putting has never looked sharper.
The Woking Fairway: McLaren’s Pivot to the Pin
As the F1 paddock descends on Zandvoort, the sport’s power players are increasingly trading high-speed telemetry for the quiet precision of the golf course.
The Woking Cartel: Why McLaren and Vessel Are Rewriting the Luxury Carry Rules
As McLaren pivots toward ultra-exclusive heritage models, the brand's alignment with high-performance golf accessories signals a new era for the paddock elite.
The Woking War of the Roses
McLaren’s new MCL6 GT brings a manual gearbox back to the stable, squarely targeting the grand touring dominance of Aston Martin and Porsche.
Molsheim at the Mid-Point: The Bugatti-Honma Apex
As the summer shutdown brings the paddock to a standstill, the collaboration between Bugatti and Honma Golf redefines luxury across the fairways of Europe.
Carbon Fiber and Cold Forged Steel: The Bugatti-Honma Apex
When the world’s most obsessive hypercar manufacturer partners with Japan’s masters of master-crafted irons, the result is a $50,000 bag that demands a single-digit handicap.
The Molsheim Bag: Why Bugatti’s Honma Collaboration is More Than a Flex
As the $30 million Destrier signals the end of an era, Bugatti is taking its hyper-specific luxury DNA to the fairways with a bespoke Honma partnership.
The Molsheim Bag: Why Bugatti’s Honma Collaboration is More Than a Flex
When the world’s most obsessive hypercar manufacturer partners with Japan’s master club-makers, the result is a masterclass in carbon-fiber synergy.
The Molsheim Bag: Why Bugatti’s Honma Collaboration is More Than a Flex
When the world’s most precise Japanese club-maker meets the peak of French hypercar engineering, the result is a carbon-weave masterpiece that costs more than your first house.
The Molsheim Master: Bugatti and Honma Redefine the Ultra-Premium Bag
When the pinnacle of French automotive engineering meets the gold standard of Japanese club-making, the resulting collaboration elevates the golf bag to a piece of six-figure sculpture.
The Molsheim Master: Bugatti and Honma Redefine the Ultra-Premium Bag
When the pinnacle of French automotive engineering meets the gold standard of Japanese club-making, the result is a masterclass in carbon-fibre exclusivity.
The Molsheim Master: Bugatti and Honma Redefine the Ultra-Premium Bag
When the world’s most obsessive hypercar manufacturer partners with Japan’s master club-makers, the result is a collection that makes a standard set of blades look like hardware store scrap.
The W1 vs. The World: Woking’s New King Meets the Hybrid Establishment
McLaren triggers a tectonic shift in the hypercar hierarchy as the new W1 lands at Mugello to challenge the old guard.
Molsheim’s Fairway Pivot: The Rise of the V16 Scratch Player
Bugatti leads the charge into the billion-pound lifestyle sector as hypercars find a permanent home in the lockers of the PGA Tour elite.
Molsheim’s Fairway Pivot: The V16 Scratch Player
When high-downforce engineering meets high-stakes handicaps, the hypercar elite are finding that the ultimate 14th club is a Bugatti.
Molsheim’s Fairway Pivot: The Bugatti Bag and the Rise of the V16 Scratch Player
As Bugatti expands its bespoke empire into the luxury golf market, the hypercar elite are finding that the ultimate status symbol now fits in a carbon-fibre cart.
Hypercar Diplomacy: The Paddock’s Billion-Pound Bag Hits the Fairway
As the motorsport elite descend on the British coastline, McLaren and Aston Martin are trading DRS for driving irons in a high-stakes display of brand synergy.
The AM-RB 001 and The Billion-Pound Bag: Hypercar Diplomacy at The Open
As McLaren’s W1 invades Maranello’s turf, Aston Martin’s Red Bull-engineered Valkyrie finds its footing in the high-stakes corridors of Royal Birkdale.
Woking’s First Drive: McLaren Swaps the Paddock for the Fairway
The worlds of Formula 1 and professional golf have officially collided as McLaren launches its own high-end equipment manufacturing arm.
The Billion-Pound Bag: Hypercar Diplomacy at The Open
As the McLaren W1 prepares to disrupt the established hierarchy at Royal Birkdale, the paddock's elite are trading Sunday bags for hybrid power.
The Bespoke Paddock: When Original Equipment Meets the Royal Birkdale Breakaway
As LIV Golf’s seven-man contingent secures their spot for the Open, the paddock is pivoting toward a new era of hyper-specific engineering and art-house collaborations.
The Glassless Gallery: Why the McLaren Elva is the Paddock’s Ultimate Sunday Bag
Stripped of its windscreen and its inhibitions, the McLaren Elva has emerged as the hypercar convoy’s most visceral statement of purpose.
W1 vs. The Open: The New Power Struggle for the Billion-Pound Bag
As McLaren prepares to roll the 1,258-horsepower W1 off the line, the Paddock’s elite are weighing hybrid hypercar delivery dates against the LIV-inflected drama of the 2026 Open Championship.
The G-Force Golfer: Unlocking the Neurological Switch from a 5G Apex to a 5-Foot Putt
Formula 1 drivers routinely endure lateral forces that would incapacitate a normal person, all while making split-second decisions at 200 mph. How athletes like Lando Norris and Carlos Sainz then pivot to the micro-precision of a championship golf swing reveals a new frontier of athletic duality.
The Ardennes Dozen: Why Aston Martin's New Vantage Is a Masterclass in Micro-Regional Marketing
Aston Martin is selling just 12 units of a new Vantage edition exclusively through its Belgian dealer network, tying the car directly to the legendary Spa-Francorchamps circuit. This isn't just scarcity; it's a new playbook for forging an ironclad link between a car, a place, and a very specific type of customer.
Tees, Keys, and High-Downforce Dreams: Inside Magna's Hypercar Test Track
While the golf world obsessed over tournament leaderboards, a select group of collectors was testing McLaren HDKs and Aston Martin Valhallas on the private roads of Canada's most exclusive golf club. This is the new frontier of ultra-luxury experiences.
The Manor House Scramble: Where Maranello Meets the Midway
When the regional titans of Ferrari and Aston Martin trade the tarmac for the tee box, the result is a high-stakes study in luxury hospitality.
The Bugatti Golf Clubs That Cost More Than a Corvette
Bugatti and Japanese master artisans Honma have released a hyper-limited set of irons inspired by the Tourbillon hypercar. But beyond the obsessive detailing, is there any real performance pedigree, or is this just the ultimate 19th-hole flex?
Magna’s New Order: The Drive-Off Between Apex and Albatross
High-performance sourcing meets the private club circuit as the partnership between Veloce Driving and Magna Golf redefines the paddock lifestyle.
Magna’s New Order: The Drive-Off Between Apex and Albatross
While the world's gaze remains fixed on Le Mans, a new breed of private test days at Magna Golf is redefining the synergy between luxury sourcing and the short game.
The Molsheim Method: Inside the Honma x Bugatti Carbon Fiber Arms Race
Luxury automotive and golf have collided in a new set of carbon fiber clubs. We went inside the engineering to find out if the 'Molsheim' weave is a true performance breakthrough or just the world's most expensive on-course flex.