Orange Crush at La Sarthe: Genesis Trades the Clubhouse for the Corkscrew
With the debut of the GMR-001 Hypercar, Genesis proves it’s no longer content playing the safe luxury game on the fairway.
Magma in the Meadow: Genesis Ignites the Le Mans Leaderboard
With a gradient that screams moving day, the GMR-001 Hypercar brings Korean fire to the Circuit de la Sarthe.
Molten Ambition: Genesis Brands Its Le Mans Entry with Magma Fire
The Korean luxury titan steps onto the world’s most grueling stage with a Hypercar livery that trades corporate subtlety for high-velocity heat.
Magma Rising: Genesis Ignites the Le Mans Grid
Genesis Magma Racing sheds its underdog status, unveiling a pair of GMR-001 Hypercars in a gradient livery designed to bleed across the Mulsanne Straight.
Magma Flow: Genesis Sets the Le Mans Circuit Ablaze
The Korean powerhouse moves from the executive clubhouse to the Mulsanne Straight with a pair of GMR-001 Hypercars draped in striking volcanic hues.
Magma in the Mirror: Genesis Preps for a Le Mans Burnout
While Maranello chases electrons, the Korean luxury giant is doubling down on internal combustion and hyper-aggressive aero for its grand debut at La Sarthe.