Crossover · Aug 1, 2026
The Doral Doctrine: Why Carlos Sainz and the F1 Grid Are the PGA Tour's New Secret Weapon
While his rivals prepped for the Miami Grand Prix, Carlos Sainz was on the first tee at Doral with Viktor Hovland. It wasn't just a casual round; it was a calculated play in the high-stakes game of crossover sports marketing, revealing as much about the future of sports media as it does about a driver's swing.
