Carbon Fiber Caddies and the $70 Million Swing
As F1 stars like Lando Norris trade apexes for albatrosses, McLaren and Aston Martin are pivoting their lifestyle playbooks to dominate the fairway.
Woking’s New Green Jacket: The Carbon Fiber Caddy Revolution
As the McLaren W1 attempts to escape the shadow of the P1 at Monterey, Zak Brown’s paddock is increasingly trading tire warmers for Vessel golf bags.
The $70 Million Swing: Why the Paddock is Trading Apexes for Albatrosses
As F1 salaries soar to eye-watering heights for 2026, the grid’s elite are increasingly pivoting from the cockpit to the fairway in a high-stakes lifestyle shift.
Carbon Fiber Caddies and the $70 Million Swing
As the F1 paddock increasingly trades apexes for albatrosses, the luxury economy of the 2026 season is being measured in both lap times and tee times.
Carbon Fiber Caddies: The Paddock’s Pivot to the Pin
As McLaren and Vessel redefine luxury carry, the H.R. Owen Invitational proves the modern fairway is becoming the secondary F1 paddock.
The Woking Fairway: Why Zak Brown’s Paddock is Trading Apexes for Albatrosses
As McLaren expands its reach from the Quail to the clubhouse, Formula 1’s grid is increasingly finding its second home on the links.
The Woking Fairway: McLaren’s Pivot to the Pin
As the F1 paddock descends on Zandvoort, the sport’s power players are increasingly trading high-speed telemetry for the quiet precision of the golf course.