Crossover · Jun 24, 2026
The Ardennes Dozen: Why Aston Martin's New Vantage Is a Masterclass in Micro-Regional Marketing
Aston Martin is selling just 12 units of a new Vantage edition exclusively through its Belgian dealer network, tying the car directly to the legendary Spa-Francorchamps circuit. This isn't just scarcity; it's a new playbook for forging an ironclad link between a car, a place, and a very specific type of customer.
