Golf
3 min
PGA Tour · May 29, 2026
The Woking Wedge: McLaren Carbon-Fibres the Fairway
The F1 engineering titan swaps telemetry for tee boxes, launching a high-stakes venture to disrupt the bag with sovereign-wealth-backed precision.
Margot Vellis 3 min
Crossover
3 min
Crossover · May 28, 2026
The Sovereign Swing: Inside McLaren’s High-Stakes Venture into the Bag
By trading the pit lane for the links, McLaren Racing is leveraging its Bahraini backing and elite F1 pedigree to redefine the luxury golf equipment market.
Eliza Marchetti 3 min
Crossover
Deep Dive
4 min
Crossover · May 26, 2026
McLaren's Fairway Gambit: Why the F1 Giant is Betting its Future on Golf Clubs, Not Just Supercars
McLaren's new golf division is no simple licensing deal. It's a deep, structural partnership with GOLF.com's parent company, 8AM Golf, signaling a radical pivot to build a luxury 'Papaya' lifestyle ecosystem beyond the track.
Eliza Marchetti 4 min