The Krank Formula Fire: Kyle Berkshire’s Driver Everywhere Series Ignites a New Crossover

While the Formula 1 paddock settles into its late-summer rhythm, a different kind of high-velocity engineering is making noise on the green. World Long Drive champion Kyle Berkshire has officially launched his 'Driver Everywhere' series, and the choice of weaponry is as specific as a front-wing adjustment at Zandvoort. Berkshire has tapped the Krank Formula FIRE PRO TOUR Driver for the series opener, a move that leans into the growing technical obsession shared by both elite golfers and motorsport icons.

The connection between the cockpit and the clubhouse is no longer just a casual hobby; it’s a full-blown contagion. Reports continue to surface of Lando Norris and McLaren CEO Zak Brown sharing tee times, while Alpine's Pierre Gasly has become the latest driver to publicly admit he has 'caught the golf bug.' This isn't merely about leisure; it's about the data-driven pursuit of speed. In a sport where milliseconds dictate the podium, the transition to a sport governed by launch angles and ball speed feels like a natural lateral move.The connection between the cockpit and the clubhouse is no longer just a casual hobby; it’s a full-blown contagion. Reports continue to surface of Lando Norris and McLaren CEO Zak Brown sharing tee times, while Alpine's Pierre Gasly has become the latest driver to publicly admit he has 'caught the golf bug.' This isn't merely about leisure; it's about the data-driven pursuit of speed. In a sport where milliseconds dictate the podium, the transition to a sport governed by launch angles and ball speed feels like a natural lateral move.

Berkshire’s series kicks off with a display of raw power that mirrors a standing start at Monza. Facing a daunting Par 5 at Hole 1, Berkshire’s feedback on the Krank Formula driver was immediate and succinct: 'That’s perfect.' For the uninitiated, the Krank brand has built its reputation on the same principles that guide F1 designers—maximising energy transfer and managing tolerances to the absolute limit of the regulations.

The overlap between these two worlds is reaching a fever pitch as the 2026 F1 season progresses. Fans recently ranked driver performances through the first half of the year, a process of scrutiny that mirrors the unrelenting statistics of the PGA Tour. Whether it’s Lando Norris hunting for his next win against Max Verstappen or a Long Drive specialist seeking the 400-yard mark, the psychological profile remains identical: an obsession with the equipment that facilitates the outcome.

However, as the 'Driver Everywhere' series gains momentum, the F1 world is also facing a retrospective look at its own diversity. Discussions have reignited regarding the drought of female drivers in the top flight, noting that it has been decades since Giovanna Amati attempted to qualify in 1992 and even longer since Lella Lombardi last raced in 1976. As golf successfully markets its 'Formula' equipment to a broad demographic, motorsport faces the question of when its own grid will reflect a similar evolution.However, as the 'Driver Everywhere' series gains momentum, the F1 world is also facing a retrospective look at its own diversity. Discussions have reignited regarding the drought of female drivers in the top flight, noting that it has been decades since Giovanna Amati attempted to qualify in 1992 and even longer since Lella Lombardi last raced in 1976. As golf successfully markets its 'Formula' equipment to a broad demographic, motorsport faces the question of when its own grid will reflect a similar evolution.

For now, the momentum stays with the crossover athletes. Berkshire’s choice to lead with the Formula FIRE PRO is a calculated nod to the engineering prestige that both F1 drivers and long-drive specialists crave. It is a reminder that whether you are navigating the Tarzan curve at Zandvoort or staring down a 600-yard Par 5, the pursuit of the perfect 'Formula' is a universal language.For now, the momentum stays with the crossover athletes. Berkshire’s choice to lead with the Formula FIRE PRO is a calculated nod to the engineering prestige that both F1 drivers and long-drive specialists crave. It is a reminder that whether you are navigating the Tarzan curve at Zandvoort or staring down a 600-yard Par 5, the pursuit of the perfect 'Formula' is a universal language.