With European EV sales climbing 55 percent, Chinese marques are abandoning the budget playbook to take direct aim at the continent's legacy luxury establishment.
For years, European legacy boardrooms comforted themselves with a patronising assumption: Chinese electric vehicles would arrive as cut-rate commuter appliances, competing solely…
This new push isn’t about shaving euros off a monthly lease; it is about sheer technological intimidation.
At the vanguard of this luxury redefinition is a deliberate division of labour among China’s heavy hitters.
With European EV sales climbing 55 percent, Chinese marques are abandoning the budget playbook to take direct aim at the continent's legacy luxury establishment.