After five turbulent years, billions in sovereign capital, and a failed 2.0 pivot, men's professional golf's most divisive venture prepares to shut its doors.
The grand disruption has run out of runway. Five years after bursting onto the scene with nine-figure signing bonuses, 54-hole shotgun starts, and an aggressive campaign to…
The collapse did not arrive in a vacuum, but the speed of the final unravelling has stunned the industry.
What began as an unprecedented flex of sovereign wealth and player leverage ultimately collided with cold commercial math.
After five turbulent years, billions in sovereign capital, and a failed 2.0 pivot, men's professional golf's most divisive venture prepares to shut its doors.