As Zuffenhausen restructures and streamlines its portfolio, Michael Leiters looks toward VW Group platform synergies to deliver the brand’s first true flagship since the 918 Spyder.
In the twelve years since the 918 Spyder concluded its limited production run, Porsche’s top shelf has relied on hardcore GT3 RS derivatives and bespoke one-offs to hold the…
At the heart of this recalibration is chief executive Michael Leiters, who has openly identified portfolio bloat as a hurdle to brand efficiency.
That strategy points directly toward shared mid-engined architecture. Audi recently staked its claim in the ultra-luxury tier with the Nuvolari—a $701,000 limited-production…
As Zuffenhausen restructures and streamlines its portfolio, Michael Leiters looks toward VW Group platform synergies to deliver the brand’s first true flagship since the 918 Spyder.