In the wake of GM's scandal over selling driver data to insurance actuaries, Ford is pitching absolute privacy as the ultimate luxury option. But as the automaker returns to the data-obsessed world of Formula 1, can a modern software-defined vehicle truly turn off the spigot?
Inside the Red Bull Racing garage at the 2026 Mexican Grand Prix, the most valuable asset isn’t the carbon fiber chassis or the bespoke tire compounds—it is the invisible,…
To comprehend the sheer scale of automotive data collection and its inherent value, one must look at the sharp end of the current Formula 1 World Championship.
For decades, this level of microscopic driver analysis was confined to the literal F1 paddock.
In the wake of GM's scandal over selling driver data to insurance actuaries, Ford is pitching absolute privacy as the ultimate luxury option. But as the automaker returns to the data-obsessed world of Formula 1, can a modern software-defined vehicle truly turn off the spigot?