As equipment obsolescence cannibalizes dealer margins and golfers turn to eBay and AI to build their bags, a shift to a 24-month product cycle might be the industry's saving grace.
On the retail floor, a golf club's lifecycle is starting to resemble a carton of milk.
Enter the growing speculation around TaylorMade shifting to a strict two-year club release cycle.
The modern consumer is already ahead of the manufacturers, actively hacking the gear matrix to avoid the premium of the annual cycle.
As equipment obsolescence cannibalizes dealer margins and golfers turn to eBay and AI to build their bags, a shift to a 24-month product cycle might be the industry's saving grace.