While his rivals prepped for the Miami Grand Prix, Carlos Sainz was on the first tee at Doral with Viktor Hovland. It wasn't just a casual round; it was a calculated play in the high-stakes game of crossover sports marketing, revealing as much about the future of sports media as it does about a driver's swing.
In the lead-up to the 2026 Miami Grand Prix, a week defined by meticulous data analysis and high-G shakedowns, one of Formula 1’s fiercest competitors was focused on a different…
Sainz is far from a dilettante picking up a new hobby. His participation wasn't a one-off photo opportunity; it’s a genuine passion he actively cultivates within the punishing F1…
The physical transfer between the cockpit and the course is more profound than it appears.
While his rivals prepped for the Miami Grand Prix, Carlos Sainz was on the first tee at Doral with Viktor Hovland. It wasn't just a casual round; it was a calculated play in the high-stakes game of crossover sports marketing, revealing as much about the future of sports media as it does about a driver's swing.