Mitsubishi has resurrected its legendary 12-time Dakar champion. But thanks to punishing tariff economics and homologation hurdles, American off-roaders are completely locked out of the party.
The dust of the Dakar Rally has long settled, but the ghosts of the desert still howl whenever the Mitsubishi Pajero is mentioned.
To understand the gravity of this exclusion and the subsequent heartbreak, one must look at how meticulously Mitsubishi laid the groundwork for this revival.
And yet, the American market is left entirely on the outside looking in, a casualty of international trade complexities.
Mitsubishi has resurrected its legendary 12-time Dakar champion. But thanks to punishing tariff economics and homologation hurdles, American off-roaders are completely locked out of the party.