Branded Architecture

Your Penthouse is Now a Paddock: How Porsche and Aston Martin Are Redefining the Skyline

High-performance automakers are no longer content with your garage. With car elevators and skyline-defining towers in Miami, brands like Porsche and Aston Martin are building the ultimate lifestyle accessory: the branded skyscraper.

It’s one thing to park an Aston Martin in your garage; it’s another entirely to park it in your living room, 50 stories above the Miami coastline.

The Porsche tower’s radical approach to integrating car and condo created the definitive blueprint for automotive real estate, one that Bentley later followed with its own tower…

This expansion into architecture comes as the car industry navigates what GQ calls “fast-moving, transformative times.

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High-performance automakers are no longer content with your garage. With car elevators and skyline-defining towers in Miami, brands like Porsche and Aston Martin are building the ultimate lifestyle accessory: the branded skyscraper.

Read at Downforce & Divots