Ferrari shocks the supercar establishment with the Luce, a half-million-euro electric gamble that trades exhaust notes for surgical precision.
The atmospheric V12 has long been the high-frequency heartbeat of Maranello, but the Prancing Horse is officially entering its silent era.
While traditionalists might recoil at the lack of a combustion soundtrack, CEO Benedetto Vigna reports that the debut was “fully booked,” suggesting the brand’s elite clientele is…
Global expansion is already on the horizon, with the Luce slated to arrive in Australia by next year at a similarly astronomical price point.
Ferrari shocks the supercar establishment with the Luce, a half-million-euro electric gamble that trades exhaust notes for surgical precision.