Gaydon bypasses the traditional motor show circuit to drop the roof on its hybrid hypercar beneath the neon lights of Las Vegas.
The traditional playbook for automotive spectacle has been completely redrawn. For decades, legacy manufacturers dutifully booked draughty exhibition halls in Frankfurt, Tokyo, or…
Gaydon arrived in Nevada with intent, bringing the open-top mid-engine hybrid into the desert sun alongside heavy metal like the Valkyrie Spider chassis #007.
The venue choice is far from coincidental. As Autoweek noted in the wake of the event, the economics of the traditional motor show collapsed under successive market crashes and…
Gaydon bypasses the traditional motor show circuit to drop the roof on its hybrid hypercar beneath the neon lights of Las Vegas.