As the W1 makes its high-stakes debut at The Quail, McLaren finds itself fighting a two-front war for luxury supremacy on the tarmac and the fairway.
Monterey Car Week has always been a theatre of the absurd, but the arrival of the McLaren W1 at The Quail feels like a definitive line in the sand.
The W1 arrives amidst a flurry of activity for McLaren that extends well beyond the engine bay.
Under the California sun, the W1’s presence is a masterclass in functional aggression.
As the W1 makes its high-stakes debut at The Quail, McLaren finds itself fighting a two-front war for luxury supremacy on the tarmac and the fairway.