As the W1 hypercar dominates Monterey Car Week, McLaren is trading apexes for albatrosses in a $70 million lifestyle play.
At this year’s Monterey Car Week, the 'Ghost of Woking' has taken a decidedly country-club turn.
The financial stakes of this shift are staggering. With Formula 1 drivers like Lando Norris increasingly seen on the green, the paddock economy is evolving.
This lifestyle pivot comes at a time when McLaren is balancing its heritage of 'driving excitement' against the requirements of modern luxury.
As the W1 hypercar dominates Monterey Car Week, McLaren is trading apexes for albatrosses in a $70 million lifestyle play.