As BYD and Zeekr scale their vertical integration from semiconductors to robotaxis, the global luxury market is facing a high-tech overhaul that feels more like a strategic conquest than a typical product cycle.
In the world of high-stakes competition, the winner isn't always the one with the best swing, but the one who owns the turf, the clubs, and the weather station.
This week, BYD doubled down on its hybrid dominance with the launch of the Sealion 06 DM-i and the Song Ultra DM-i.
For those seeking a more 'sporty premium' edge, the battle line has moved to the high-performance crossover segment.
As BYD and Zeekr scale their vertical integration from semiconductors to robotaxis, the global luxury market is facing a high-tech overhaul that feels more like a strategic conquest than a typical product cycle.