While the world chases EV range, Genesis’s flagship GV90 is betting on a B-pillar-less, coach-doored future with heated wood floors and swiveling front seats. It’s a high-stakes play to redefine what a luxury interior can be, and it has the establishment on notice.
In the theatre of the modern automobile, the spotlight has been locked on the power source.
The journey from a designer’s sketch to a production reality is notoriously fraught with compromise, yet the vehicle set to arrive in early 2026 is, as one source noted,…
Perhaps the most dramatic expression of this new philosophy is the GV90’s B-pillar-less architecture, which pairs conventional front doors with rear-hinged coach doors.
While the world chases EV range, Genesis’s flagship GV90 is betting on a B-pillar-less, coach-doored future with heated wood floors and swiveling front seats. It’s a high-stakes play to redefine what a luxury interior can be, and it has the establishment on notice.