As Chinese EV incumbents like BYD challenge the battery supremacy of European hallmarks, a new front opens in the battle for the premium electric paddock.
The traditional hierarchy of the European paddock is facing an existential audit from the East.
Lothar Schupet, a veteran of BMW, recently noted that Chinese EV brands are no longer just budget alternatives; they are now capable of matching the quality and prestige of…
The scale of this disruption is hard to overstate. June saw Leapmotor hit a 90,000-unit milestone, an 'albatross' of a figure that hangs over traditional European volume players.
As Chinese EV incumbents like BYD challenge the battery supremacy of European hallmarks, a new front opens in the battle for the premium electric paddock.