China Auto

The Premium Pivot: Why Zeekr is the New Scratch Player in Canada

As Chinese EV giants descend on the Shenzhen Auto Show, one Geely-backed upstart is proving that premium performance can travel far beyond the South China Sea.

In the high-stakes game of global automotive expansion, Geely’s premium EV subsidiary, Zeekr, is playing a masterclass in market penetration.

The brand's momentum isn't confined to domestic shores. In Australia, the Zeekr 7X has staged a remarkable takeover, surging to become the third best-selling electric vehicle in…

However, this charge isn't without its hazards. A tightening memory chip crunch is currently squeezing manufacturers from BYD to XPeng, threatening to slow the rapid-fire rollout…

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As Chinese EV giants descend on the Shenzhen Auto Show, one Geely-backed upstart is proving that premium performance can travel far beyond the South China Sea.

Read at Downforce & Divots