Genesis Magma Racing formally pulls the covers off its full-scale GMR-001, unveiling a full visual identity, team liveries, and race suits for its top-flight endurance assault.
For years, Genesis has operated with the polished, velvet-gloved restraint of an upstart luxury marquee content to steal market share from the German establishment on the street.
The GMR-001 is not a half-hearted design study or a clay buck pushed into a corner of an executive foyer.
The timing of the Magma unveil highlights the shifting gravity of international endurance racing.
Genesis Magma Racing formally pulls the covers off its full-scale GMR-001, unveiling a full visual identity, team liveries, and race suits for its top-flight endurance assault.