By engineering the 2027 3 Series to tackle combustion and full electrification simultaneously, Munich takes the biggest product risk in its saloon history.
For five decades, the BMW 3 Series has served as the undisputed yardstick of the executive sports saloon, establishing the dynamic template against which every competitor from…
First-drive evaluations of the 2027 BMW 3 Series and its battery-electric sibling, the i3, confirm that the German marque has taken an immense engineering risk.
The split approach underscores how unpredictable the premium market has become. Across the industry, volume brands and luxury stalwarts alike are scrambling to adjust: Nissan has…
By engineering the 2027 3 Series to tackle combustion and full electrification simultaneously, Munich takes the biggest product risk in its saloon history.