On the eve of its eighth-generation premiere, BMW bets a modified CLAR platform and high-tech cabin can preserve fifty years of sports saloon supremacy.
For half a century, the BMW 3 Series has served as the undisputed yardstick against which every sports saloon on earth is measured.
Rather than forcing an immediate divorce between petrolheads and the kilowatt crowd, the next-gen 3 Series is carrying its 50-year legacy forward by offering both fully electric…
Inside, the Bavarian benchmark is undergoing a comprehensive digital overhaul. The centerpiece of the cabin is a massive 17.
On the eve of its eighth-generation premiere, BMW bets a modified CLAR platform and high-tech cabin can preserve fifty years of sports saloon supremacy.