As the $30 million Destrier signals the end of an era, Bugatti is taking its hyper-specific luxury DNA to the fairways with a bespoke Honma partnership.
The luxury genre has long since expanded beyond the tired wood-and-leather cliches of old-world sedans.
This is not a mere licensing exercise. Bugatti’s approach to the collaboration mirrors the exacting engineering found in the Destrier’s swan-song W16 engine.
The partnership arrives as the broader luxury market undergoes a radical shift. While brands like Porsche and Ferrari continue to dominate the premium SUV and sports car sectors,…
As the $30 million Destrier signals the end of an era, Bugatti is taking its hyper-specific luxury DNA to the fairways with a bespoke Honma partnership.