With the unveiling of the GMR-001 Hypercar and the Magma GT3 Concept, the Korean luxury powerhouse is trading quiet elegance for a full-throttle assault on the World Endurance Championship.
The 24 Hours of Le Mans has always been the ultimate stage for European heritage brands to defend their turf, but the 2026 paddock has been well and truly infiltrated.
Wrapped in a signature matte finish that pulses with a distinct energy, the GMR-001 is a technical declaration of war.
Complementing the Hypercar flagship is the Magma GT3 Concept, which debuted alongside its elder sibling to showcase a radical expression of what Genesis calls 'Athletic Elegance.
With the unveiling of the GMR-001 Hypercar and the Magma GT3 Concept, the Korean luxury powerhouse is trading quiet elegance for a full-throttle assault on the World Endurance Championship.