McLaren Racing signs a multi-year partnership with Edward Jones across Formula 1 and IndyCar, opening a fresh commercial front in North American motorsport.
Zak Brown’s commercial machinery at McLaren Racing has never been accused of leaving sponsorship inventory on the table.
The dual-series alignment reflects a deliberate commercial strategy. While Formula 1 commands a global audience and ultra-premium hospitality suites in destinations like Miami,…
The move comes at a time when top-tier open-wheel racing is experiencing unprecedented commercial valuations in North America.
McLaren Racing signs a multi-year partnership with Edward Jones across Formula 1 and IndyCar, opening a fresh commercial front in North American motorsport.