Genesis swaps the clubhouse valet for the Circuit de la Sarthe as the GMR-001 Hypercar brings Korean soul to the world’s most grueling endurance test.
While the traditional paddock guard remains fixated on European heritage, Genesis is aggressively redrawing the map.
The visual language of the GMR-001 is a sharp departure from the muted tones of a country club parking lot.
But the Hypercar is only the opening drive. Genesis has further doubled down on its performance pedigree by pulling the wraps off the Magma GT3 concept.
Genesis swaps the clubhouse valet for the Circuit de la Sarthe as the GMR-001 Hypercar brings Korean soul to the world’s most grueling endurance test.