China Auto

The Goodwood Ambush: BYD’s Yangwang Sets Its Sights on Rolls-Royce

Shenzhen’s high-voltage apex division moves beyond off-roaders to challenge the Phantom and Cullinan on their own aristocratic turf.

Yangwang, the bespoke halo marque operating at the summit of BYD’s automotive empire, is no longer content with conquering mud trails and hypercar test tracks.

The emerging prototypes signal a sharp recalibration in Yangwang’s product strategy.

This upward assault underscores the relentless momentum of parent company BYD since its founding by Wang Chuanfu in 1995.

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Shenzhen’s high-voltage apex division moves beyond off-roaders to challenge the Phantom and Cullinan on their own aristocratic turf.

Read at Downforce & Divots