Faced with a mounting financial crisis, the Saudi-backed league is swapping deferred cash for equity—but survival remains a long-shot par.
The champagne was flowing at Bedminster this week as LIV Golf CEO Scott O’Neil attempted to project a mood of triumph.
However, a look under the hood reveals a far more complex and fragile engine. Reports from the Financial Times suggest that this 'lifeline' isn't a simple injection of liquid…
This pivot from salaried employees to majority owners is a bold, if forced, strategic shift.
Faced with a mounting financial crisis, the Saudi-backed league is swapping deferred cash for equity—but survival remains a long-shot par.