While a brutal mainland price war halved its domestic sales, XPeng’s 5.3-metre X9 has staged a sudden, absolute takeover of the VIP transport sector across Thailand, Indonesia, and Malaysia.
The porte-cochère of any five-star hotel in Bangkok or Jakarta usually looks like a regional convention for the Toyota Alphard.
The anatomy of this regional takeover is best observed in Thailand, which served as the X9’s primary beachhead in the Southeast Asian theatre.
The playbook proved equally lethal across the wider archipelago. In Indonesia, XPeng partnered with local powerhouse Erajaya Active Lifestyle to infiltrate a market that has…
While a brutal mainland price war halved its domestic sales, XPeng’s 5.3-metre X9 has staged a sudden, absolute takeover of the VIP transport sector across Thailand, Indonesia, and Malaysia.