From Acura’s provocative Quail-bound concept to Genesis’s Neolun-inspired GV90, the next wave of flagship releases marks a definitive end to the era of safe, cookie-cutter design.
If the current crop of premium SUVs feels like a repetitive sea of mid-tier modesty, the previews for the 2027 model year suggest a violent course correction is underway.
The Monterey Car Week stage is an apt choice for Acura’s pivot, as the brand seeks to evoke what it describes as a gasp-inducing reaction from a younger generation.
Across the Pacific, Genesis is doubling down on the 'quiet revolution' hinted at by their recent interior innovations.
From Acura’s provocative Quail-bound concept to Genesis’s Neolun-inspired GV90, the next wave of flagship releases marks a definitive end to the era of safe, cookie-cutter design.