By transforming its legendary track-only racing arm into a consumer parts brand, Honda is drawing a line in the sand for the future of the factory hot hatch.
Start with the neon-drenched halls of the Las Vegas Convention Center, a venue where the automotive aftermarket's most fevered dreams become tangible metal.
The magnitude of this shift cannot be overstated. Historically, the partition between a manufacturer’s factory racing efforts and its consumer vehicles was absolute, guarded by…
To fully grasp the rebellious nature of Honda’s aggressive enthusiast play, one must look at the rapidly sterilizing landscape of the broader automotive industry that surrounds it.
By transforming its legendary track-only racing arm into a consumer parts brand, Honda is drawing a line in the sand for the future of the factory hot hatch.