As LIV Golf’s seven-man contingent secures their spot for the Open, the paddock is pivoting toward a new era of hyper-specific engineering and art-house collaborations.
While the headlines focus on Dustin Johnson and LIV Golf’s seven-man breakaway securing their positions for the Open Championship at Birkdale, a quieter, more technical revolution…
This obsession with specificity mirrors the current tension in the professional game.
Even the electric sector is being pulled into this artisanal orbit. Porsche’s one-off Taycan collaboration with Soho House proves that the paddock's power players are looking for…
As LIV Golf’s seven-man contingent secures their spot for the Open, the paddock is pivoting toward a new era of hyper-specific engineering and art-house collaborations.