With 300 miles now the bare minimum for luxury EVs, BMW and Tesla are locked in an architectural arms race to deliver the next real-world threshold.
There was a time when breaking the 200-mile barrier earned an electric vehicle polite applause and a glossy magazine cover.
The competitive tension is playing out directly in current sales registrations and showroom specifications.
Closing that efficiency gap without resorting to monstrous, overweight battery packs is the primary engineering headache facing Munich and its European rivals.
With 300 miles now the bare minimum for luxury EVs, BMW and Tesla are locked in an architectural arms race to deliver the next real-world threshold.