When an ace comes with the keys to a Rolls-Royce Cullinan, the modern celebrity pro-am cements its position as ultra-luxury motoring’s sharpest showcase.
The traditional hole-in-one prize—long the domain of mid-tier executive saloons parked awkwardly by the 17th green—has undergone a thorough recalibration.
The presence of a Cullinan on the tournament rotation highlights how ultra-luxury automotive houses are reimagining their client engagements.
Rolls-Royce’s curated golf pro-am events for clients demonstrate this exact philosophy in motion.
When an ace comes with the keys to a Rolls-Royce Cullinan, the modern celebrity pro-am cements its position as ultra-luxury motoring’s sharpest showcase.