Debuts

Sharper Lines, Clearer Intent: Inside McLaren’s Brand Reset

Woking unveils an evolved brand identity designed to anchor its next generation of road and track machines.

Woking has never been an operation given to sentimental pauses. When McLaren Automotive took to its channels on Tuesday to reveal an evolved brand identity under the banner 'This…

The refreshed visual signature arrives at a pivotal juncture for the British marque.

At the heart of the overhaul is a conscious alignment with future powertrains and aerodynamic philosophies.

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Woking unveils an evolved brand identity designed to anchor its next generation of road and track machines.

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