Genesis swaps the golf course for the Mulsanne Straight, unveiling a twin-pronged assault on the 24 Hours of Le Mans that signals a new era of performance for the luxury giant.
While Genesis has spent the better part of a decade becoming the darling of the fairway—most notably as the title sponsor of the Invitational at Riviera—the Korean marque has…
The primary focus of the reveal was the Genesis GMR-001 Hypercar, a low-slung, aerodynamic titan that is officially slated to join the premier class of endurance racing in 2026.
Complementing the Hypercar was the spectacular Magma GT3 Concept, bathed in the brand’s now-signature high-velocity orange.
Genesis swaps the golf course for the Mulsanne Straight, unveiling a twin-pronged assault on the 24 Hours of Le Mans that signals a new era of performance for the luxury giant.