Design chief Philipp Römers unveils the Formula 2030 concept, steering the Swedish marque away from EV hyper-aggression.
The modern electric vehicle landscape has largely descended into an arms race of theatrical menace.
Römers has laid down a surprisingly simple foundational directive for his design studio: do not scare people.
Rather than treating electrification as a mandate for shock-value alien forms, the Formula 2030 represents what Römers terms 'a bold evolution built on our values' rather than an…
Design chief Philipp Römers unveils the Formula 2030 concept, steering the Swedish marque away from EV hyper-aggression.