Debuts

Orange Heat: Genesis Unveils the GMR-001 Hypercar for WEC Assault

Hyundai’s luxury arm takes its high-performance Magma banner to the world stage with a purpose-built top-flight endurance challenger.

The top tier of global endurance racing has officially attracted its most ambitious new player.

For the Korean luxury manufacturer, the reveal marks a decisive turning point in brand ambition.

The GMR-001 represents a striking visual and aerodynamic statement, wearing the searing signature orange livery that defines the Magma identity.

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Hyundai’s luxury arm takes its high-performance Magma banner to the world stage with a purpose-built top-flight endurance challenger.

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