With the debut of the GMR-001 Hypercar, Genesis proves it’s no longer content playing the safe luxury game on the fairway.
While the traditional paddock guard has spent decades refining the same old silhouettes, Genesis is currently burning the rulebook and replacing it with a gradient of deep red and…
The GMR-001 isn’t just a marketing exercise; it’s the flagship of the Genesis Magma Racing division, a high-performance sub-brand designed to compete at the sharp end of the grid.
Complementing the Hypercar’s arrival is the Magma GT3 concept, a track-focused evolution of the Magma GT roadgoing supercar concept from last autumn.
With the debut of the GMR-001 Hypercar, Genesis proves it’s no longer content playing the safe luxury game on the fairway.