Debuts

Mountain Music: How Genesis Weaponized an 800-Horsepower V8 to Crash the Supercar Establishment

By bypassing the static auto show circuit to unleash its twin-turbo Magma GT Concept on a brutal Italian hill climb, Hyundai’s luxury arm proved its high-performance aspirations are more than just a design exercise.

There is a distinct, visceral difference between the artificial, halogen-lit glare of an exposition hall and the jagged, unforgiving topography of the Italian Alps.

Until this moment in Italy, the Magma GT Concept was strictly a static entity. The automotive world first laid eyes on its purposeful proportions and aggressive aerodynamics under…

What truly set the mountain alight, however, was the aural violence of the powertrain.

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By bypassing the static auto show circuit to unleash its twin-turbo Magma GT Concept on a brutal Italian hill climb, Hyundai’s luxury arm proved its high-performance aspirations are more than just a design exercise.

Read at Downforce & Divots