Debuts

Molten Ambition: Genesis Brands Its Le Mans Entry with Magma Fire

The Korean luxury titan steps onto the world’s most grueling stage with a Hypercar livery that trades corporate subtlety for high-velocity heat.

While some luxury marques prefer the muted tones of a country club locker room, Genesis Magma Racing has opted for a visual statement that demands the spotlight.

The technical entry into the World Endurance Championship (WEC) marks a significant graduation for the brand.

Precision is the name of the game for the two-car assault. To help spotters and fans differentiate the stablemates at 200 mph, the #19 entry will feature additional white logos…

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The Korean luxury titan steps onto the world’s most grueling stage with a Hypercar livery that trades corporate subtlety for high-velocity heat.

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