While Hyundai and the mass-market guard chase spy-shot glory, Ferrari’s Luce and Alfa Romeo’s 2028 Giulia EV are redefining the luxury clubhouse lead.
The paddock is whispering about a shift in the electric hierarchy that feels less like a technical update and more like a changing of the guard at Augusta.
Not to be outdone, Alfa Romeo is preparing its own electric encore for 2028. The upcoming Giulia EV is positioned as a sophisticated rival to the performance establishment, aiming…
The contrast in the current market is stark. On one side, we see the mass-market 'Short Game' being played by the likes of Hyundai, whose updated Bayon and Tucson models continue…
While Hyundai and the mass-market guard chase spy-shot glory, Ferrari’s Luce and Alfa Romeo’s 2028 Giulia EV are redefining the luxury clubhouse lead.