The Korean luxury titan officially trades the executive suite for the Mulsanne straight with the high-voltage reveal of the Magma GT3 Concept.
While the golf world has long associated Genesis with the pristine fairways of the Riviera Country Club, the brand has officially decided to swap its soft spikes for racing slicks.
The GT3 weapon is transparency in motion, built directly upon the DNA of the Magma GT roadgoing supercar concept that the Hyundai-owned marquee first teased last November.
The reveal comes at a time when the performance landscape is being redefined by raw data and aerodynamic dominance.
The Korean luxury titan officially trades the executive suite for the Mulsanne straight with the high-voltage reveal of the Magma GT3 Concept.