While Maranello chases electrons, the Korean luxury giant is doubling down on internal combustion and hyper-aggressive aero for its grand debut at La Sarthe.
While the paddock chatter has been dominated by the $640,000 electric hum of the Ferrari Luce, Genesis is taking a decidedly more visceral approach to its European expansion.
This move comes at a fascinating crossroads for the automotive elite. Ferrari’s Luce might offer 329 miles of range and a silent 180 mph sprint, and Maranello’s new hybrid F80…
The timing is impeccable. As competitors like Porsche continue to balance both track and plug-in performance, the reveal of the Magma Racing look positions Genesis as a genuine…
While Maranello chases electrons, the Korean luxury giant is doubling down on internal combustion and hyper-aggressive aero for its grand debut at La Sarthe.