Debuts

LoveFrom Rome: The $640k Hybrid Haunting the Maranello Clubhouse

Ferrari breaks from tradition in Rome, tapping Jony Ive’s creative firm to sculpt the 1,200-horsepower Luce hybrid.

The usual roar of Maranello is being replaced by a more sophisticated hum as Ferrari officially unveils the Luce in Rome.

Do not let the design pedigree fool you into thinking this is a soft-bellied grand tourer.

While rumors swirl about a pure-electric successor delivering upwards of 1,000 horsepower and speeds exceeding 200 mph, the Luce remains the primary talking point for those who…

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Ferrari breaks from tradition in Rome, tapping Jony Ive’s creative firm to sculpt the 1,200-horsepower Luce hybrid.

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